Meet the Judges

Senior digital business, e-commerce, and marketing professional with 20 years of experience in software development, project management, product launches, and digital transformation. He has led high-impact initiatives across SaaS, retail, AI-driven commerce, CRM, and omnichannel customer engagement, including ML-based recommendation systems, subscription products, and digital sales platforms. Senior Member of the E-Commerce & Digital Marketing Association (ECDMA). Holds an MBA in Marketing and is recognised for combining strategic vision with measurable commercial results

Andrei Miloserdov is a Senior Product Manager with 8+ years of experience building and scaling global e-commerce, AI-powered, and data-driven digital platforms. He has led high-impact initiatives across retail, marketplaces, and SaaS products, delivering measurable growth in revenue, conversion, and customer engagement.
Andrei has worked with international teams at companies such as Amazon and leading European e-commerce platforms, specializing in product strategy, digital growth, and marketing-driven optimization. He holds an MBA from UCLA Anderson School of Management and brings a strong analytical and customer-centric perspective to evaluating digital excellence.

Head of the regional representative office of Bette GmbH & Co. KG across CIS and Central Asia, overseeing commercial strategy, retail and project sales, partner network development, and regional infrastructure. Maxim has built a distribution system spanning 500+ showrooms and successfully integrated Bette products into projects by leading international hotel operators, including Marriott International, Hilton Worldwide, Hyatt Hotels Corporation, and Radisson Hotel Group. Prior to Bette, he led regional representations for European brands Axor Industry and SIEGENIA-AUBI in Russia and the CIS, launching new markets and implementing international standards in premium sanitary ware and window-and-door systems. A seasoned operator at the intersection of premium European manufacturing and complex regional markets.

Results-driven marketing professional with 6+ years of experience in brand management, digital marketing, and project management. Proven expertise in leading teams to execute high-impact campaigns, drive sales, and enhance brand visibility. Skilled in strategic marketing, stakeholder management, and digital transformation, with a track record of optimizing ROI, launching successful initiatives, and fostering key partnerships. Adept at leveraging data-driven insights to boost campaign performance and engagement.

Tom’s professional journey spans diverse sectors including eCommerce, FinTech, AI, and Web3. His career highlights include impactful roles at Google (Wallet), Alibaba, and Wanda (as the founding CEO of Wanda eCommerce, overseeing 600 shopping malls). Notably, as the co-founder and CTO of AliExpress, Tom spearheaded the development of the platform into the largest cross-border eCommerce platform. Academically, Tom holds an MBA and was a PhD student in AI at Columbia University.

Atziry González is a professional networker with 10 years of experience and the CEO of Moms on the Spectrum. Based in the United States, she holds a Bachelor’s degree in Digital Communications and Marketing. She is a certified coach from the Brian Tracy Academy and a digital business coach dedicated to empowering women to build purposeful, financially independent lives through modern entrepreneurship.

Angela Eremeeva is a results-driven Social Media Specialist with over 10 years of experience creating and executing impactful marketing campaigns across major social media platforms. Her expertise lies in developing and implementing strategies that drive brand awareness, engagement, and customer acquisition.

Angela has a proven track record of leading teams, managing large budgets, and delivering high-quality projects on time and within budget. She is adept at refining content strategies, integrating multimedia elements, and leveraging emerging platforms to optimize campaign performance.

Her global experience spans the USA, Asia, Europe, the Middle East, and Africa, providing her with a deep understanding of diverse markets and audiences. Throughout her career, Angela has consistently demonstrated her ability to elevate social media presence, build thought leadership, and achieve significant growth in followers and engagement across various platforms.

Her experience includes managing social media for leading travel and technology companies such as Travelpayouts, Aviasales, WayAway, Join UP!, and SkyUp Airlines, where she consistently exceeded expectations and delivered impressive results.

Yevgeniy Golota is a seasoned analytics and digital transformation expert with over a decade of experience driving innovation in the digital marketing and e-commerce sectors. Known for his pioneering contributions at Google, where he played a key role in developing tools like the Google Ads Performance Planner, Yevgeniy has consistently pushed the boundaries of data-driven strategies. His expertise spans building scalable analytics infrastructures, optimizing digital campaigns, and mentoring the next generation of industry professionals. Yevgeniy’s insights and leadership have made a lasting impact on global digital practices, positioning him as a thought leader in the field.

Jason Greenwood is a seasoned e-commerce and digital transformation expert with over 20 years of experience in the industry. As the founder of Greenwood Consulting, he specializes in guiding small to medium-sized businesses through the complexities of digital commerce. Jason’s deep knowledge helps companies optimize their e-commerce strategies, implement effective digital tools, and accelerate growth in an ever-evolving marketplace.

In addition to his consulting work, Jason is the host of the popular “At the Coalface” podcast, where he shares insights, interviews industry leaders, and explores the latest trends in e-commerce and digital innovation. His passion for empowering businesses and his commitment to sharing knowledge have made him a respected thought leader in the global e-commerce community.

Think of me as the perfect mix of data geek and creative whisperer. With a background in marketing analytics and data science, I’ve built my career decoding what makes campaigns not just run, but roar. From CPG to finance, tech to pharma, I’ve helped top brands turn messy metrics into magic — measuring performance, elevating strategy, and spotting the signal in the noise.

I live for that sweet spot where numbers meet narrative. Whether it’s A/B testing a bold new concept or building full-funnel attribution models that actually make sense, I bring clarity, curiosity, and a killer instinct for what works.

Creative? Check. Analytical? Double check. Ready to judge what’s truly great? Oh, I got this.

With over 18 years of professional experience in strategic marketing and advertising, I have built a distinguished career, holding senior leadership roles such as Head of Marketing and Advertising and Marketing Director while working with top global brands. My academic foundation—a Master’s degree in Economics with a specialization in Public Relations has equipped me with a strong understanding of marketing analytics and strategic brand development.
I am a nationally recognized marketing expert, with accolades including Gold and Silver awards in the Mazda Dealer Cup, showcasing my ability to innovate and deliver measurable impact. My expertise extends to go-to-market strategies, event campaigns, and product launches, where I have introduced groundbreaking methodologies that integrate advanced AI techniques with traditional evaluation methods. These innovations have set a new industry benchmark, enabling numerous companies to achieve profitability and market success.

As an “ecommerce truffle pig” I hunt, collect and share innovative ecommerce design patterns and testing ideas on EcomIdeas.com and daily LinkedIn posts. As an industry analyst, I’ve been covering the digital commerce space since 2007 and previously authored the Get Elastic Ecommerce Blog and Ecommerce Illustrated.

A global Cyber Security, Metaverse, AI, Avatar Payment, CBDC, Fintech, Digital ID expert who works with fortune 500 companies, Federal Governments, UNHCR and the banking industry to help CISO implement biometric authentication for secure payment methods, as well as access to physical premises and logical IT assets and Patented the technology used in Apple Pay, Google Pay, and AI speakers that control IoT devices via your own voice authentication used for Apple Siri, Amazon Alexa, and Samsung Bixby. Also patented the technology for a biometric ID card in 2009 (before Apple iPhone 5s with fingerprint sensor 2014), as recognized the need for off-grid accessibility, as well as functionality, for Disaster/Emergency Relief, and for combating national ID fraud crime, within a broad cross-section of industries, and organizations, within the private and public sectors. Served at the United Nations CISO Group from 2012 – 2015 as a Senior Security Officer for the global implementation of the “One UN ID card” a Biometric, password-free access card for employees and refugees, which was implemented by the UNHCR that is based in Geneva, Switzerland. Patent holder of over 60 Global biometric security patents — including the US, Canada, U.K., E.U: France, Germany, Switzerland; China, Japan and Israel. Holds a Ph.D. in Cyber security from Hansei University, and is a remote Professor of Smart City Security at Sogang University in South Korea & lives in Toronto, ON.

An international sales strategist and export development expert specializing in B2B partnerships and cross-border brand scaling. Veronika has built a focused practice around taking brands into global markets — including leading the development of the private label fitness brand SHOCK on Amazon across Germany, the UK, and the US, as well as TikTok Shop USA. A recognized voice in the export community, she is an award-winning professional and a sought-after speaker, having presented at Sber Business Fest, Expansio Club, and other entrepreneurial forums. Known for translating ambitious business goals into measurable commercial outcomes.

Serial entrepreneur and digital media veteran with over 20 years of experience building platforms at the intersection of video, content, and technology. Founder of Viboom, a video advertising platform that has delivered campaigns for global brands including Coca-Cola, Sony, Lufthansa, and Philips, and CEO of Prodvigate Inc — a self-service YouTube promotion platform serving 25,000+ paying clients with 1,000+ active campaigns running at any given time. Beyond ad tech, Oleksandr is a hands-on content creator: his educational media project Map Travelers has grown to 550K+ followers across TikTok, Instagram, and YouTube, while Trinixy.ru — built in 2007 — remains the #1 entertainment site in its category in the Russian-language web. A builder by nature, he launched one of the earliest viral content websites in the Russian-speaking internet (Fishki.net) back in 2004 — and has been scaling digital audiences ever since.

IT SDET Architect and expert in test architecture and software quality assurance.
Co-author of a U.S. technology patent related to web component interaction and data synchronization in distributed systems.
Has worked on QA architecture and test automation in international technology companies and startups, including Upswot and AUTO1 Group.
Specializes in improving the reliability of high-load digital platforms and implementing modern approaches to software quality management.

A commercially minded retail manager with extensive experience in e-commerce management at industry leaders such as IKEA, Vodafone, extra, Sony, Raya, and others across Mena Region ( Egypt,Saudi Libya and UAE) . I have started Many new business functions from scratch, such as Ecommerce trading in extra, Online Sales in IKEA, Social Media channels in IKEA’s customer Care Center, and opening 20 franchise stores for Vodafone retail stores and establishing a B2B business model at Metro Cash and Carry in Egypt. Always committed to personal development, and using my skills to make a difference

Artem Miloserdov is a Senior Product Manager with 9+ years of experience building B2B SaaS, cloud, and O2O digital platforms for enterprise and SMB customers. He has led high-impact initiatives across global organizations, delivering measurable results in revenue growth, platform monetization, and operational efficiency.
Artem has worked at companies including Walmart, Amazon Web Services, and major technology groups, specializing in go-to-market strategy, AI-driven optimization, and scalable digital ecosystems. He holds an MBA from UCLA Anderson School of Management and brings a strong commercial and analytical perspective to evaluating digital excellence.

Lia Grimberg is the Principal of Radicle Loyalty, a personalization and loyalty consulting firm. Radicle Loyalty helps you design loyalty programs and get loyal customers instead of just one-time customers. With 20+ years in loyalty both as a practitioner and a consultant, Lia honed her loyalty and marketing skills during her corporate career at companies such as The Bay, Loblaw, LoyaltyOne, The Home Depot, and American Express. Lia guest lectures at various educational institutions, including the Canadian Marketing Association, The Schulich School of Business at York University, and George Brown College. Lia holds an MBA from The Schulich School of Business at York University, a CLMP (Chartered Loyalty Marketing Professional) designation, and a post-graduate degree in in Artificial Intelligence from the University of Texas at Austin.

Aliya Orazbaykyzy Bolek is a state-recognized financial analyst, investment strategist, and founder of a private investment and financial education enterprise, officially awarded the State Medal of the Republic of Kazakhstan “Eren Enbegi Ushin” (For Distinguished Labor) in 2023 and honored with a Presidential Letter of Appreciation from Kassym-Jomart Tokayev for her contribution to economic development and financial literacy. She is an international conference speaker at ECDMA, where she presented research on ESG integration in portfolio construction and its measurable impact on risk-adjusted returns. As an author of peer-reviewed studies in portfolio management, crisis asset performance, behavioral finance, and algorithmic trading optimization, she combines quantitative modeling, ESG risk metrics, and big data analytics to develop capital preservation and volatility-adjusted investment systems. Since 2021, as Founder & Director of IP Bolek, she has built proprietary investment methodologies and delivered structured financial education programs to an average of approximately 850 learners annually, positioning her as a nationally decorated expert and internationally active leader in digital finance and investment strategy.

A Global Creative Director with 17+ years of experience shaping brand strategy, design, and UI/UX for companies of all sizes. He has led award-winning, integrated campaigns across digital, social, TV, and print, as well as spearheaded rebranding and experience design initiatives that drive measurable business impact.
Passionate about elevating creativity that is both strategic and human-centered, Sean builds cohesive creative ecosystems that connect brand, design, and user experience into a seamless narrative. In 2025, he served as a judge for the Canadian Marketing Awards, celebrating excellence and innovation across the industry.

With over 24 years of practical and solid e-commerce and digital experience, I am a seasoned chief digital officer who can tackle the strategic, operational, and technical challenges of any business. I currently lead the digital innovation and strategy across multiple sectors at Braveo a prominent company in the Brazilian market. My core competencies include workable solutions, strategy execution, organizational change management, and digital transformation. I am passionate about culture, people, innovation, e-commerce, and creating value for customers and stakeholders. My mission is to leverage my expertise and skills to help businesses grow and thrive in the digital era.

A results-driven digital marketing and SEO leader with over 12 years of experience, Alena Astravukh specializes in driving organic growth, enhancing conversions, and leading high-performing teams for B2B, SaaS, and e-commerce businesses.

Throughout her career, Alena has spearheaded award-winning campaigns, orchestrated international market expansions, and successfully managed multi-million dollar budgets. She is passionate about data-driven optimization, innovative CRO strategies, and fostering cross-functional collaboration to achieve impactful business outcomes.

Alena’s expertise extends across technical SEO, website optimization, content marketing, and team leadership, making her a valuable asset in evaluating ECDMA Global Award entries.

Diana Akchurina is a seasoned business development and marketing communications professional with over 17 years of experience driving growth and brand awareness, primarily in the high-tech industry. Her expertise spans social media marketing, public relations, and influencer marketing, honed through collaborations with renowned companies such as Plantronics, Infinidat, OneMob, SteelSeries, and more.

As the Founder and CEO of Easy Communications, a marketing agency focused on lead generation and growth, Diana helps businesses achieve tangible results through organic marketing strategies. Her prior roles at Plantronics and PR Partner Agency demonstrate her deep understanding of channel marketing, brand management, and strategic communications within the IT and telecommunications sectors.

Diana’s commitment to excellence extends beyond her professional endeavors. She actively contributes to the industry as a judge for prestigious awards like The International Business Awards and The Stevie Awards for Technology Excellence. She also serves as a mentor for organizations like Women in Tech and adplist.org, empowering women and underrepresented groups in the technology field.

Salome Mikadze is a Stanford-trained Knight-Hennessy Scholar with a decade of experience at the intersection of AI, design systems, and early-stage product development. As the co-founder of Movadex, she created the Movadex MVP Development Framework, which has helped over 100 startups launch scalable tech across industries, from AI-powered health tools to climate-aligned fintech platforms.

She is a domain expert with Carbon13, a mentor at Snap Inc <> TRMNL4 Accelerator, and a strategic partner with BVCI, CoLab, W.Tech, and the Lviv IT Cluster, and a senior member at ECDMA. Her work bridges deep technology and inclusive innovation, and she actively contributes to global startup ecosystems as a speaker, product strategist, and competition judge.

Salome is passionate about rethinking who gets to build in the age of Gen-AI, and how we design systems that are not only intelligent, but equitable, dependable, and human.

My name is Tamara Peric, and I currently serve as a Vice President of eCommerce Trading at adidas, where I lead a diverse team of 75 professionals in a multi-country operation, generating over $1 billion in revenue. In this role, I focus on driving profitable growth, optimizing marketing and merchandising investments, and building best-in-class consumer experiences across diverse markets. With over 25 years of experience in the Retail and eCommerce sectors – including positions at adidas, Nike, Converse, Staples, and Avon Cosmetics – I have gained a deep understanding of the industry, across the United States, Latin America and Europe.
As a leader, I have cultivated a next-gen high-performance culture that values well-being and personal growth. Through mentorship and talent development initiatives, I have championed inclusivity and created an environment where individuals feel empowered to push boundaries and thrive.

Outside of work, my passion for wellness and sports translates into discipline and resilience—qualities I bring to my professional life. Whether I am training for a triathlon, or enjoying family ski and hiking trips, I am committed to maintaining balance and health, setting a positive example for both my family and my colleagues.

As a mother of three, I am determined to inspire both my children and professional teams to be resilient, compassionate, and impactful. My ambition is to leave a legacy that integrates the successes and values of my personal life with the innovation and transformation I bring to my professional journey.

I hold an Executive MBA from Boston University and a BSBA in MIS & Finance from Boston University.

E-commerce Business Head with experience in building and scaling D2C and marketplace businesses across diverse categories- Grocery ( Reliance Retail), Furniture (Nilkamal and Godrej Interio), Consumer Durables ( HMC), Solar ( Waaree Energy).
Equally experienced in offline retail, I lead various functions in offline retail, including strategy, sales, franchisee network development, key accounts, category, and merchandising at Reliance Retail and Reliance Infocomm. I built the first Reliance digital Xpress concept store, which was later converted into Jio stores.

As a business leader in building digital capabilities, I lead multiple digital transformation and omnichannel commerce initiatives, such as Unified CRM for dealers, distributors, and retail, the first headless commerce platform on IBM WCS stack, and Sterling OMS.

As AI is adding vast capabilities to human intelligence, I am working to build a platform to augment the capabilities of SMEs to build positive unit economics and scale.

Ritish Chugh is a data analytics leader with over 10 years of experience across global firms including Airbnb, Amazon, and Citibank. Currently based in Seattle, he drives cross-functional analytics strategy at Airbnb, supporting marketing, growth, and product teams through data-driven storytelling and scalable BI solutions. Ritish is a Senior Member of IEEE and a contributor to INFORMS’ Analytics Magazine. His expertise spans customer intelligence, campaign optimization, segmentation, and predictive modeling within e-commerce and digital platforms. He serves as a judge for NASA Space Apps, the Business Intelligence Group Awards, and Claro Awards. Ritish is passionate about advancing innovation in analytics, responsible marketing, and performance measurement at scale.

Ivan Ivannikov is a lawyer and legal entrepreneur specializing in marketplace governance and dispute resolution between sellers and major e-commerce platforms. He is the founder of the Center for Recovering Penalties from Marketplaces and Ivannikov & Partners, a law firm focused on protecting small businesses and independent sellers in platform-based commerce. His practice has secured over 100 successful court outcomes against marketplaces and recovered more than $1,000,000 for clients. He also introduced an AI-based legaltech tool that automates analysis of seller-account data and claim calculations, supporting faster and more accurate dispute handling.

Senior QA Engineer at Raiffeisen Bank with 9+ years of experience in FinTech. Creator of CodeMapRT, an innovative framework that earned her the Cases & Faces International Business Award.
As a Senior Member of IEEE, Yulia is recognized for her deep expertise in developing effective testing strategies that enhance the reliability and scalability of software solutions.

Yelena Kovalenko is a digital marketing specialist with a focus on performance and growth marketing, specializing in building full-funnel marketing systems that drive measurable and scalable business growth.

She has worked across 300+ projects internationally, helping businesses improve customer acquisition, optimize conversion processes, and implement data-driven marketing systems.

Her expertise includes paid acquisition through Meta Ads, conversion strategy, WhatsApp-based sales funnels, CRM integration, and performance analysis based on business-critical metrics such as customer acquisition cost, conversion rate, customer value, and revenue attribution.

Yelena’s work has received international recognition, including Gold at the Titan Awards (Marketer of the Year, 2026) and Silver at the Vega Digital Awards (Marketing Effectiveness, 2025). She also contributes to the industry as a jury member for international awards.

Lennert is a Director within Deloitte Digital Belgium. As digital transformation consultant, he advises clients on the definition and development of digital channels to strengthen their brands and grow their business.  Specialized in eCommerce business transformation and commercial excellence, Lennert acts as a strategist & functional architect. He supports clients in defining commercial strategies and experiences up to the implementation of eCommerce and related solutions (e.g. CRM, CPQ, PIM and/or CMS) , process & business model transformations, capability development and user/customer adoption.

CEO and owner of SPK-Region Ural JSC, a metals trading and industrial logistics company serving a client base of 10,000+ companies, with over 30 years of leadership experience in metallurgy and industrial supply chains. Konstantin is the author and developer of Smart Metal Supply 360° — a proprietary digital platform for industrial logistics management that is reshaping transparency and efficiency across the sector. A recognized industry voice, he has been named among Russia’s Top CEOs, won the Era of Digital Solutions award in the Digital Industrial Transformation category, and published in leading professional outlets including General Director, Metal Supply and Sales, and the Bulletin of Eurasian Science. An active member of the Moscow Entrepreneurs Association, the Russian Union of Metal Product Suppliers, and the international expert association PROFI, Konstantin also serves as a jury member and speaker at major industry conferences across Russia and the CIS.

Saidova Laziza is the Founder of Indigo PR Agency and an international public relations expert specializing in strategic media positioning, reputation development, and personal brand strategy. Based in the United States and working internationally, she supports entrepreneurs, executives, and distinguished professionals in building visibility through global media, international awards, and high-level PR initiatives. Her expertise includes cross-border communications, professional positioning, and developing strategies that strengthen credibility and expand influence in competitive international markets.

A leading expert in IT-driven business transformation, recognized leader, and informal methodologist of systems analysis within the Wildberries ecosystem. A prodigy of rapid learning and crisis management — working under brutal deadlines and zero resources, Kirill built from scratch a regulatory reporting automation system for the Central Bank of Russia that saved the business from sanctions and reputational catastrophe. He formed and now leads the core services analytics group at Wildberries Bank, authored internal frameworks that became company-wide standards, and is the one leader in his orbit whom department heads consult before making strategic calls. A true self-made professional: no courses, no certifications — just Google, school-level research competition wins, and relentless self-development. Deliberately quit social media, reclaiming thousands of hours for professional growth. Consistently above-market compensation, regular out-of-cycle bonuses, and undisputed status as the organization’s #1 internal expert on complex technical decisions.

Trevor Sumner is a NYC-based entrepreneur with multiple successful exits, early stage investor and advisor. He currently serves as the Head of AI and Data Platform Products at Raydiant, the leading in-store experience platform. Raydiant acquired Perch, where Mr. Sumner served as CEO. Perch’s interactive retail displays used computer vision to detect when customers touch products to respond with product-specific digital messaging and marketing apps that consistently drive 87% sales lift on average. Perch won numerous Clio, Digi, Edison, Fast Company and retail design awards and was named one of the 15 tech companies to watch by Forbes. Mr. Sumner has been named a Top 100 Retail Industry Influencer from Rethink Retail, a Top 50 Retail Technology Thought Leader by Retail Tech Innovation Hub and the Most Influential CEO in Visual Merchandizing by Corporate Vision. Trevor has been an investor, advisor and operator for cutting-edge technology companies for 20+ years with multiple successful exits and is a regular contributor to business and technology publications such as Inc, Forbes, TechCrunch and Mashable. He runs a small early stage investment and advisory firm called Summoner that has a portfolio of a couple dozens startups and is a lead mentor in the prestigious ERA Accelerator in New York City. Trevor is a native New Yorker, an avid fisherman (he caught a 600 lb Black Marlin), an amateur chef and an adventure scuba diver who has dived on every continent including Antarctica.

Israel Oladipupo Ogunseye, also known as Ladi, is a seasoned business leader with over 10 years of experience in the technology industry. He is dedicated to helping organizations and solopreneurs achieve clarity and success in their marketing and growth strategies. Ladi firmly believes that effective marketing depends on understanding the needs and desires of the target audience and communicating the value proposition clearly and persuasively rather than following the latest trends. Israel Oladipupo Ogunseye, widely known as Ladi, is a dynamic business leader with over a decade of experience driving innovation in the global technology landscape. Ladi is passionate about empowering businesses and solopreneurs and fosters clarity and success in their marketing and growth strategies. He firmly believes that effective marketing is rooted in a deep understanding of the audience’s needs and desires, allowing for precise and persuasive communication of value propositions—an approach he advocates as more effective than simply chasing trends.

Ladi’s extensive career has worked alongside multimillion-dollar brands and startups across various sectors, including technology, banking, aviation, and fintech. He has spearheaded successful marketing campaigns and led high-performing teams at renowned companies such as TECNO Mobile, Sterling Bank, Vetifly, PalmPay, and CoralPay. His expertise has garnered recognition from prestigious media platforms like BBC, TechCrunch, Techpoint, and TechCabal, where he has been featured and quoted numerous times. Furthermore, Ladi is a highly regarded business coach and digital marketing trainer, mentoring clients and students toward enhanced marketing acumen and tangible results.

Active in the global marketing community, Ladi is the president of the Digital Media Practitioners of Nigeria (DMPN), an association that promotes ethical and innovative digital media practices worldwide. He holds positions on various corporate boards and is a member of the Institute of Data and Marketing in the UK. As a Harvard Business Review Global Advisory Council contributor, he shares his insights on critical business topics, influencing thought leadership in marketing and entrepreneurship.

Ladi’s keen interest in consumer psychology is rooted in his academic journey, which began with a degree in Zoology at the University of Lagos. He further developed his business acumen and leadership skills by earning an MBA from the University of South Wales, UK. With a relentless curiosity and a passion for continuous learning, Ladi constantly explores new challenges and opportunities to leverage his expertise to help brands thrive in an increasingly competitive and dynamic global market. His vision encompasses not only business growth but also the creation of impactful marketing strategies that resonate across diverse cultures and communities.

Throughout his career, Ladi has collaborated with multiple multimillion-dollar brands and startups from diverse sectors such as technology, banking, aviation, and fintech. He has led marketing campaigns and teams at well-known companies such as TECNO Mobile, Sterling Bank, Vetifly, PalmPay, and CoralPay. Ladi’s expertise has earned him recognition from various media outlets such as BBC, TechCrunch, Techpoint, and TechCabal, where he has been featured and quoted. Additionally, Ladi is a highly sought-after business coach and digital marketing trainer, empowering numerous clients and students to enhance their marketing skills and results.

Ladi is actively involved in the marketing community. He is the president of the Digital Media Practitioners of Nigeria (DMPN), an association dedicated to promoting ethical and innovative digital media practices. He also serves on multiple company and organization boards and is a member of the Institute of Data and Marketing, UK. Moreover, Ladi contributes his insights and opinions on various business topics as part of the Harvard Business Review Global Advisory Council.

Ladi’s interest in consumer psychology stems from his academic background in Zoology at the University of Lagos. He further honed his business acumen and leadership skills by obtaining an MBA from the University of South Wales, UK. Eager to embrace new challenges and continue learning, Ladi actively seeks opportunities to apply his expertise and experience to support brands thriving within the competitive and dynamic market.

Igor Kiselev is a results-driven Program Manager at Amazon with a strong background in operations, analytics, and digital transformation. Over nearly two decades, he has led impactful initiatives across global organizations, delivering measurable outcomes—from multimillion-dollar cost savings to large-scale product launches. Igor has designed innovative tools used by hundreds of professionals across countries, mentored over 100 graduate students in analytics, and driven strategic partnerships in the fintech space. With deep expertise in process optimization and risk management, Igor brings analytical rigor and a collaborative mindset to the ECDMA jury, committed to fostering excellence and innovation across the digital and e-commerce community.

ShiSh Shridhar is currently leading AI and emerging technology strategies as the Global Director of Retail & CPG Startups at Microsoft for Startups. With over 27 years at Microsoft, he’s a pioneer in solving business challenges with technology, particularly in retail. ShiSh’s extensive background includes work in geospatial and IoT tech, earning him recognition as a top retail expert and AI leader. Based on Whidbey Island, he continues to drive innovation, research AI systems, and publishes insights on retail and tech advancements. He’s also an advisory board member at GMU Center for Retail Transformation.

Viviane Mendes is a digital pioneer with nearly thirty years of experience in e-commerce, digital marketing, customer experience and digital transformation across multiple industries worldwide. She began her career in the early internet era in 1996, contributing to innovative and disruptive companies such as PSI Net, MP3.com, Match.com and UOL. Viviane later founded Vitrinepix, one of the first print on demand e-commerce platforms, which she successfully scaled and sold to the global leader Spreadshirt. She also played a key role in Best Buy Canada’s e-commerce monetization initiatives and currently serves as Head of Growth at QPMN, a print on demand e-commerce platform for card games and jigsaw puzzles.

Viviane is also an active mentor, supporting digital professionals, founders and emerging leaders around the world. She is passionate about digital marketing, strategy, generative AI and contributing to the continuous evolution of the global digital landscape.

Rajnish Narayanan (Raj) is a well-recognized keynote speaker, digital marketing & AI consultant & brand strategist with many years of experience in successfully implementing complex, enterprise-level digital marketing & technology projects across the globe.
He helps business owners, entrepreneurs, and marketing & sales professionals transform their businesses by navigating them successfully through the complex world of digital marketing & AI. Raj has trained numerous businesses across the globe on varied topics in the field of digital marketing & AI and has worked closely with both Fortune 500 companies and start-ups, which gives him a unique understanding and expertise in digital marketing, AI & the social media landscape. He is associated as a speaker, trainer & mentor with startups, colleges and universities and also with service delivery providers. These providers include employment agencies, newcomer assistance firms, charitable & non-profit organizations, learning disabilities associations, and cross-cultural associations. Raj is recognized on LinkedIn as a “Top Digital Marketing Voice” and a prominent authority in Search Engine Marketing (SEM) for his contribution to the community.

After an illustrious 10 year career working on iconic, award winning civil engineering projects, Chris moved into retail as European Head of Real Estate for Foot Locker and later Gap, before becoming MD Europe for leading global trade association, ICSC (International Council of Shopping Centers). He later joined CBRE as Head of Retail France & Senior Director EMEA. Before joining CBRE, and then after leaving, he has been running his own international retail consultancy, advising global brands, owners, investors and trade associations on strategy, expansion, restructuring, and repositioning. Today he also has executive roles as a Co-Founder or MD, or board member of emerging brands, young companies and start-ups. While a former Global Governing Trustee, he still holds a leadership role at ULI (Urban Land Institute), is a keynote speaker, Master of Ceremonies, conference organiser, and is a published author (2 books). He is recognised as a Global Thought Leader, a Top Retail Expert (RETHINK RETAIL), and has won an industry award (ICSC). Currently based in Paris, he has lived in 6 countries and is multi lingual.

I am an expert into crafting digital experience by pioneering CX, DX & martech and orchestrating agile, high impact transformations.

Alex Ustinov is a visionary CEO and creative leader with over two decades of experience in making products and services remarkable. As the founder and CEO of BeaversBrothers Global for the past 10 years, he has built a successful company specializing in branding, UX/UI design, AR projects, and animated videos for digital products.

Alex and his team have collaborated with industry giants like Microsoft, SAP, Autodesk, Huawei, IBM, Apple, and Google, helping them enhance their digital products and advertising campaigns. Their work has been recognized with prestigious awards from CSS Design, USA International Film & Video Festival, Awwwards, and Cannes Corporate Media & TV Awards, demonstrating their commitment to excellence and innovation.

Alex’s expertise lies in understanding the intersection of technology, design, and user experience. He is passionate about crafting compelling brand identities, enhancing product usability, and creating engaging digital experiences that resonate with audiences.

His leadership and creative vision have propelled BeaversBrothers to become a trusted partner for companies seeking to elevate their digital presence and achieve impactful results.

Oksana Tsvigun is a global e-commerce and digital growth executive with 19+ years of experience scaling consumer brands across international markets. She previously led e-commerce for Pandora LATAM and served as CEO of Lamoda Ukraine, managing a $50M+ digital business.
She is the Founder of OT Growth Labs LLC, helping brands launch and scale in the U.S. market.
Oksana is a Gold Stevie Award winner 2025 for Most Innovative Woman of the Year – Business Services, book author of “How to Launch a Pet Supplement on Amazon from Zero”, and a judge for the Stevie Awards, Globee Awards, and international startup competitions.

With 15+ years of experience in digital marketing and ecommerce across Asia Pacific and the Middle East, Grace has been honing her skills in driving brand awareness, customer engagement, lead generation and online revenue, in the digital space. She excel in crafting strategies to enable brands including adidas, Sony Pictures Television, Middlesex University Dubai to grow, optimizing performance marketing, and leveraging data-driven insights to deliver exceptional results. Her proven ability to lead and inspire cross-functional teams to achieve business objectives was evident in her work at adidas Group. Lyre’s Spirit Co, Jamjoom Fashion and, presently in her role at Middlesex University Dubai.

Michelle Hsiao is the CEO/Founder of Revenue Growth Advisors (RGA), a consultancy and Fractional COO practice for product-based businesses in retail, ecommerce and wholesale/DTC brands. Previously she led merchandising teams as a Senior Vice President with Boscov’s Department Store, Group Vice President for Macy’s and Chief Merchant/Head of Ecommerce for an online marketplace. She also serves as a Fractional COO for clients focused on process, operations, manufacturing and profitability improvement. Michelle and RGA are deeply skilled and successful in manufacturing, improving profitability and strategizing to “Go to Big Retail” implementing profitable wholesale business and operations with Target, Macy’s, Whole Foods, Dick’s Sporting Goods, etc..

A serial entrepreneur with a commercial instinct sharpened since age 18 — including five years in Sales & Marketing at Philip Morris in the US. Owner of Citadel, a high-performance SEO arbitrage team operating within a major iGaming holding, with a proven track record of scaling traffic assets across Tier-1 GEOs. Co-owner of a top-ranked real estate agency, with a decade-long track record of profitable ventures spanning PPC, SEO, and property investment. Known for a disciplined, business-first approach: building lean teams, identifying high-ROI opportunities early, and sustaining profitability on the long run.

Dmytro Lavryniuk is an entrepreneur and e-commerce strategist specializing in cross-border digital commerce, marketplace operations, and AI-driven business automation. Since 2016 he has founded and managed several online retail projects operating across international marketplaces including Amazon, Etsy, and independent e-commerce platforms.
He is the founder of multiple online brands and stores, including projects in custom gift products, wall art, and apparel. His work focuses on building scalable digital commerce systems, product catalog expansion, automation of operational workflows, and the integration of artificial intelligence into product creation, marketing, and analytics.
Lavryniuk has served thousands of customers globally and has developed proprietary methodologies for launching and scaling online businesses. His experience spans product research, supplier sourcing, marketplace optimization, logistics architecture, and automated content generation.
In addition to commercial activity, he is the author and educator behind the E-COM GUIDE framework – a structured educational program covering modern e-commerce strategy, AI tools, marketplace operations, and entrepreneurial mindset. His work combines practical experience from multiple online businesses with educational initiatives aimed at helping entrepreneurs build sustainable digital ventures.

“Customer obsessed” manager with “martech” profile (blending Marketing, Technology and Innovation). Business oriented with strategic vision and management skills in complex and global environments. Expertise in launching global services, programs and digital products related to digital transformation and pharma industry.

Artem Nikitin — marketing and branding expert with over 15 years of experience in eCommerce and strategic management. Member of the American Marketing Association and the Guild of Marketers. Artem leads marketing at GetPart LA (USA) and has developed growth strategies for international brands across Europe and the U.S.

I have worked in Pharma for my entire career, first in regulatory affairs, and then in digital engagement focused roles in the medical and commercial roles. These last few years, I’ve been focused on designing high level omnichannel strategy as well as the implementation of digital engagement initiatives in various organizations. My experience ranges from deploying an AI-based Next Best Action engagement to leading change management efforts to increase utilisation of digital engagement tools by field users.
I’m passionate about empowering all levels of the organization to innovate and tapping into the collective creativity that exists in existing teams.

B.L. Ochman is a Generative AI trainer, strategic content creator, writer, podcast producer, journalist, YouTube channel growth hacker and marketing strategist with more than 30 years of experience in B2B and B2C verticals from food to finance. Cutting through hype and hyperbole, at What’s Next Tech B.L. teaches non-technical clients how to incorporate Generative AI into their workflow in ways that were unimaginable even six months ago. With group workshops and one-to-one training, she will help you get up to speed with AI. She is a trusted advisor to leading brands including IBM, Meijer, and Transitions Lenses, resulting in significant increases in sales and ROI. And She’s worked with startups and entrepreneurs to help them create visibility and sales for their brands. Recognized as an industry thought leader leveraging tech for marketing, she has written for Ad Age, Business Week, Social Media Today and many more and she has spoken at more than 25 conferences. She will be speaking at Rutgers University AI Summit in November. She’s also a really pretty good swing dancer.

A technology leader and Product Owner specializing in backend systems, data integrations, and ETL platforms built on Golang-based architectures. Led the end-to-end development of an enterprise ETL system now operating across 24 projects with 99.9% SLA, processing over 1.87 billion records and ~5 TB of data daily. Built and scaled a cross-functional engineering team from the ground up, implementing Agile/Scrum, CI/CD practices, and a culture of engineering ownership that accelerated delivery while maintaining platform reliability. Known for bridging technical depth with business awareness to deliver scalable, product-driven solutions with measurable impact.

Ken Kralick is a seasoned global e-commerce executive with extensive experience in leading digital sales and transformation initiatives across various industries. Most recently, he served as Vice President of E-commerce and E-Business at Moët Hennessy, where he oversaw global online sales for the Wine & Spirits Division of LVMH Group. In this role, Ken managed direct-to-consumer e-commerce efforts, including owned and operated sites and marketplace platforms, and led indirect e-retail business globally. He also served as CEO of Clos19.com in Europe and was a board member of Dioniso S.r.l., overseeing Tannico and Vente à la Propriété e-commerce platforms.

Prior to his tenure at Moët Hennessy, Ken held several key positions at PUMA Group over nearly seven years. As Global Director of E-commerce, he managed the B2C sales channel and digital go-to-market strategies for B2B2C wholesale digital sales. He also served as Head of Global E-commerce and Head of E-commerce for Europe, where he was instrumental in transitioning the direct-to-consumer business from an outsourced model to a fully in-house operation, significantly expanding PUMA’s online presence across multiple platforms.

Ken’s entrepreneurial spirit led him to found Byers Creek, LLC, a digital consulting firm that provided e-commerce consulting services to global brands such as Jaguar, Land Rover, Lacoste, PUMA, and Tarte Cosmetics. His technical expertise and strategic insights have been pivotal in balancing brand marketing, distribution, and IT considerations for these companies.

Ken holds a Master of Business Administration (MBA) in International Business from the University of Leicester and dual Bachelor’s Degrees in Mass Communications and Speech Communications from Minnesota State University, Mankato. His diverse background and leadership in e-commerce make him a valuable asset in driving digital transformation and growth in the global marketplace.

Denis Alekseev is a digital marketing and web analytics expert with more than fifteen years of experience working with global brands such as Samsung and Yamaha and leading data-driven marketing systems for educational and service-based organizations. As Director of ULA, he built scalable acquisition funnels, advanced analytics frameworks, and high-performance advertising campaigns that delivered strong, measurable growth. His expertise spans performance marketing, attribution modeling, analytics architecture, and the integration of marketing technologies, making him a recognized specialist in turning complex datasets into clear strategic decisions for business leaders.

I run AiHello which is a 40 person company that helps e-commerce sellers (specifically amazon and walmart sellers) with their ads.
We’ve managed more than $400 million in ad spend and $1.2 billion in sales.

Anna Volchik is a force in the digital marketing landscape, specializing in the travel and hospitality sector. Her expertise lies in leveraging social media platforms like Instagram, YouTube, Pinterest, and TikTok to drive traffic, engagement, and customer acquisition for hotels worldwide.

With a background in architecture and design, Anna brings a unique visual perspective to her content creation. Her ability to combine stunning visuals with compelling narratives has led to successful collaborations with renowned international brands including Lancôme, Penhaligon’s, Pfizer, Lenovo, Yves Rocher, and more.

Anna’s experience spans working with the Turkish Hoteliers Association and over 30 hotels in 15 countries, showcasing her global reach and understanding of diverse markets. She is also passionate about knowledge sharing, offering online courses on brand collaboration and visual content creation, empowering fellow creators and professionals in the digital marketing industry.

Mikhail Isaev is a highly accomplished CTO and software engineer with a passion for building innovative technology solutions. Currently serving as CTO at Madison Tech, he brings extensive experience in web services, technology leadership, and mobile application development.

Mikhail is also a prolific author of open-source libraries, including SwifWeb, SwifQL, FCM, UIKitPlus, and CodyFire, demonstrating his commitment to sharing knowledge and advancing the developer community. He is the founder of the swift.stream community and co-founder of the ServerSideSwift community, further showcasing his dedication to fostering collaboration and knowledge exchange among developers.

Throughout his career, Mikhail has held key technical leadership roles at various companies, including OnuGO Technology and FutuMart, where he co-founded and served as CTO, developing innovative smart fridges for the retail industry. His experience also includes leading mobile engineering efforts at Prive and developing a dynamic Swift framework for HyperADX, showcasing his versatility and expertise in diverse technology domains.

I have 15 years of experience building products in companies like Meta and Amazon where I’ve launched innovative products such as Instagram Trends, Instagram interested/not interested, and Prime Video Watch Party. I’m passionate about leveraging AI to solve complex user problems.

Vanessa has 15 years of experience as a Statistician and Strategic Planner, specializing in revenue operations and marketing analytics for leading technology firms. She is passionate about using data-driven insights to fuel business growth and innovation, and specialize in developing go-to-market strategies that enable organizations to scale efficiently.

Ukrainian entrepreneur and founder of AKT Motors, a full-cycle car import company specializing in sourcing and delivering vehicles from the USA to Ukraine and across Europe. Since founding the company in Kharkiv in 2019, Andrii has built an international operation spanning the US, Poland, Lithuania, Latvia, Germany, Romania, and Georgia — developing proprietary tools including an online car cost calculator that became an industry reference for pricing transparency. Author of the book Auto Dealer (2021) and a series of peer-reviewed articles on international trade, logistics, and automotive business models. Currently based in the US, where he leads three American companies — Energy Hub LLC, Motory LLC, and CarShipSimple LLC — expanding his presence directly at the source market and recognized as Entrepreneur of the Year 2026.

Anton Vert is the Chief Business Development Officer at Swaggy Agency, a creative agency specializing in the design and production of high-quality custom merchandise. Swaggy Agency works with brands of all sizes to create unique and impactful merchandise that elevates their brand identity and strengthens customer relationships. They offer a wide range of products, from apparel and accessories to promotional items and packaging, with a focus on creativity, quality, and sustainability.

Beyond his role at Swaggy Agency, Anton is a recognized influencer and entrepreneur in Armenia, running a successful media project focused on the Armenian business and lifestyle landscape. He covers a diverse range of topics, including business events, local services, and cultural experiences, sharing his insights with a dedicated audience of Armenian business professionals, expats, and international audiences.

Anton’s passion for innovation and his commitment to helping brands connect with their target audiences through meaningful experiences make him a valuable asset to the judging panel. He is eager to share his insights and contribute to the recognition of outstanding creative work in the digital marketing industry.