BreathFinder.io

About Us - Our Purpose

To be the world’s leading global breathwork platform, connecting people with breathwork professionals..

About the Heart of Our Journey

We are a global social and community platform, dedicated to sharing the art and science of breathwork as a tool for self-empowerment, healing, and transformation.

We help people integrate the power of breath into daily holistic wellness practices, making breathwork accessible, practical, and meaningful for everyone.

Our mission is to facilitate breath health and wellness worldwide. We provide access to breathwork resources and certified practitioners, offer education that supports ethical practice, raise awareness of the benefits of breath-focused therapies, and support the advancement of complementary holistic approaches that enhance personal and professional growth.

Through these efforts, we connect breathers, seekers, and practitioners, building a trusted, transparent, and supportive global community that embodies the values at the heart of our platform.

Our Mission Through Breathwork

We are a movement with a noble calling, inspired by the breath and committed to connecting breath seekers with professionals through our global community. Together, we create a lasting impact on wellness, personal growth, and transformation.

Our community is made up of passionate breathwork professionals, wellness breathers, seekers, and learners — all are welcome to join, learn, and contribute to a supportive and thriving network.

At the heart of everything we do is relationship and integrity. Every decision we make and every step we take is guided by care, respect, and a shared commitment to nurturing a trusted, transparent, and meaningful breathwork community.

Justin McCoy

Founder & Creative Director

Breath Advocate

Founded by a noble calling, Justin McCoy is a Breath Advocate, Activist, and certified Breath Coach. Through BreathFinder.io, he empowers a global community to experience the transformative power of breathwork, supporting personal growth, wellness, and holistic health for everyone who comes to explore conscious breathing.

Our primary focus has always been to provide community. It is amazing what the platform is becoming.

Explore BreathFinder

Join a global community of breathers, seekers, and professionals to deepen your practice or share your expertise with the worldwide breathwork field.

Our Professional Values Framework in Breathwork

At BreathFinder, breathwork is more than a practice, it is a responsibility. Our Professional Values Framework defines the principles and standards that guide how we connect, support, and empower breathers, seekers, and breathwork professionals around the world.

Within this framework, each pillar represents a value that breathers, seekers and breathwork professionals embody and live in every session, interaction, and resource, ensuring safety, trust, professionalism and meaningful engagement . From Integrity to Recognition, including a commencement to Excellence. These pillars uphold values and high standards, ethical practice, and professionalism, ensuring breathwork remains transformative, accessible, and credible for everyone.

Integrity:

Integrity is the foundation that allows real trust to exist between breathers, seekers, professionals, and the practice itself.

In breathwork, integrity is not a concept or a label, it is a way of being. It means acting in alignment which is rooted in responsibility, ethics, and care.

Our integrity is expressed through:

  • Holding space with presence and respect.
  • Honouring clear and appropriate boundaries.
  • Taking responsibility for the impact of our work.

At BreathFinder, integrity ensures breathwork is practiced with honesty, safety, and respect for everyone involved.

Transparency:

Transparency is the foundation of trust and clarity between breathers, seekers, professionals within the breathwork field.

In breathwork, transparency is not just a word, it is a daily practice. It means being clear, honest, and visible about what is real.

Our transparency is expressed through:

  • Honest representation of training, experience, and expertise.
  • Clarity about what is offered and what is not.
  • Openness about scope, limits, and responsibility.

At BreathFinder, transparency restores trust, strengthens professionalism, and allows the true work of breathwork to be seen.

Clarity:

Clarity is the foundation that allows breathers, seekers, and professionals to understand and engage with breathwork confidently.

In breathwork, clarity is not just about words — it is communicating with precision, honesty, and respect.

Our clarity is expressed through:

  • Clearly explaining what breathwork is.
  • Clearly explaining what breathwork is not.
  • Guiding people on how to engage safely and meaningfully.

At BreathFinder, clarity is the bridge between transparency and trust, helping everyone navigate the field with confidence and understanding.

Truth:

Truth is the foundation that allows breathers, seekers, and professionals to engage with breathwork authentically and deeply.
 

In breathwork, truth means meeting the breath without distortion, exaggeration, or disguise. It is not just what we say, it is how we live and practice.

Our truth is expressed through:

  • Honesty with ourselves.
  • Simplicity and clarity in how we speak.
  • Responsibility in how we practice.

At BreathFinder, truth grounds breathwork in something real, stable, and enduring, providing a foundation for clarity, transparency, and meaningful engagement with the practice.

Commitment:

Commitment is the foundation that allows breathers, seekers, and professionals to grow, evolve, and engage with breathwork responsibly.
 
In breathwork, commitment means returning to the breath and ethical practice consistently, especially when it is challenging.

Our commitment is expressed through:

  • Learning opportunities and ongoing guidance.
  • Resources that encourage presence, accountability, and ethical practice.
  • Support for the long-term care and growth of the breathwork field and its people.

At BreathFinder, commitment is not perfection, it is continuity and integrity in action.

Visibility:

Visibility is the foundation that allows breathers, seekers, and professionals to see and be seen clearly, responsibly and respectfully.

In breathwork, visibility means being seen clearly, not loudly, and supporting trust, understanding, and professional accountability.

Our visibility is expressed through:

  • Clear representation of experience, expertise and offerings.
  • Tools and guidance that make professionalism visible.
  • Accountability through openness and traceability.

At BreathFinder, visibility supports trust, understanding, and professional accountability. Through these efforts, we help the breathwork community stay, trusted and seen.

Professionalism:

Professionalism is the foundation that allows breathers, seekers, and professionals to practice with care, safely, competence and accountability.

In breathwork, professionalism means applying knowledge, ethics, and presence consistently and responsibly.

Our professionalism is expressed through:

  • Guidance and resources for Safe and supportive environments.
  • Tools to encourage Ethical decision-making and clear boundaries.
  • Opportunities to foster respect for breathers, peers, and the wider community.

At BreathFinder, professionalism exists through lived practice, not just credentials alone. Through these efforts, we help the breathwork community uphold high standards and to act responsibly.

Recognition:

Recognition is the foundation that allows breathers, seekers, and professionals to be truly seen and valued for the care, integrity, and responsibility they bring to breathwork.

In breathwork, recognition is not limited to titles, labels, or accreditation alone.

Our recognition is expressed through:

  • Honouring professional effort and lived experience.
  • Supporting growth, accountability, and development.
  • Acknowledging meaningful impact within the community.

At BreathFinder, recognition aligns with values, ethics, and lived practice, helping all feel seen, valued and supported. Through these efforts we support the healthy evolution of the breathwork field.

Excellence::

Excellence is the foundation that allows breathwork to evolve with integrity, care, and high standards.

In breathwork, excellence is not about perfection, it is a commitment to continual learning, refinement, and responsibility.

Our excellence is expressed through:

  • Upholding high ethical and professional standards.
  • Encouraging ongoing development and education.
  • Supporting quality, safety, and integrity across the platform.

At BreathFinder, excellence ensures breathwork remains credible, accessible, and transformative for everyone.

Learn more about the principles that guide how we run BreathFinder..

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Thanks for saying hello.

How can we help?