DR GAVIN NG obtained his Ph.D. in Experimental Psychology from the University of Illinois at Urbana-Champaign. There, he conducted controlled experiments to understand the human visual system – the processes and the computations that the brain carries out to perceive objects (e.g., their shape, colour, and form), deploy attention and eye movements, and search for things in the environment. He recently relocated back home to Singapore and is currently a Senior Data Scientist at Grab, where he continues to design, run and analyse experiments, albeit with larger datasets and in a less controlled setting with noisier data.
What are Experiments, and why do we need them?
WHAT IS AN EXPERIMENT? The Merriam-Webster dictionary defines an experiment as “an operation or procedure carried out under controlled conditions in order to discover an unknown effect or law, to test or establish a hypothesis,…