A travel SEO consultant for teams that need direction, not full-service execution.
For travel businesses with an in-house team that needs expert direction, not full-service execution. You already have people who can do the work. What you need is someone who has done travel SEO for years telling them exactly what to work on, and why.
Worth $200. 20 minutes, no pitch, and you keep the notes.
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Your team isn't the problem. The direction is.
Most in-house travel marketing teams are perfectly capable. They’re just guessing at priorities: which pages to build, which keywords are actually winnable, whether the OTAs can be outranked at all. An SEO consultant closes that gap without you paying an agency to do work your team can already do.
You have the people
A marketer, a writer, or a developer who can ship the work
You lack the map
No clear view of what to prioritise, or in what order
You want to own it
Building capability in-house, not renting it forever
You need a check
A second opinion before committing budget to a big bet
What you actually get.
Consulting can feel vague, so here’s exactly what lands in your inbox. Every engagement produces a written deliverable your team can act on without me in the room.
SEO audit
A full technical, on-page and authority review scoped to travel: booking-engine crawlability, thin destination pages, schema gaps and Al visibility issues generic tools miss
Strategy roadmap
A prioritised plan your team works through: what to build, in what order, with the honest timeline for when travel SEO compounds
Team training
Live sessions that upskill your marketer, writer or developer on travel SEO and GEO, so the capability stays with you
Monthly review calls
A standing call to review what shipped, unblock what’s stuck, and adjust the roadmap as rankings and Al answers move
When a consulting engagement is worth it.
Most teams bring us in when they’re stuck on one of these. If it sounds like you, direction will save you months of guessing.
You're invisible in search
Competitors outrank you and nobody in-house can work out why. We show you the gap and what to fix first
Al is changing the game
Travellers are asking ChatGPT where to book and you have no idea whether you show up. We check, then plan for it
Too many tactics, no plan
SEO, ads, social and email all half done. We tell your team what to drop and what to double down on.
A second opinion on an agency
You want someone who knows travel to sanity-check what your current agency or in-house hire is actually doing
A new hire needs ramping up
You’ve hired a marketer without deep travel SEO experience. Training gets them productive in weeks, not quarters
You're launching or migrating
A new site, a rebrand or a replatform. Getting the SEO right before launch is far cheaper than fixing it after
Consultant or agency? Here's how to choose.
Both are legitimate. Picking the wrong one wastes money, so this is the honest version, even when it points away from this page.
CHOOSE A CONSULTANT
You have a team. You need a map.
Advisory, training and strategic direction. We tell your team what to do; they do it.
- You have at least one person who can execute marketing work in-house
- You want to build lasting capability, not depend on an agency indefinitely
- You need a second opinion, or a plan, more than you need more hands
- Your budget suits a project or a few days, not a monthly retainer
- You want to keep control of the work and the timeline
CHOOSE THE AGENCY
You need the work done for you
Full-service execution: we do the content, the technical fixes and the links, month over month.
- You have no in-house marketing capacity, or your team is already at capacity
- You want someone accountable for delivery, not just direction
- You'd rather hand it over than manage it
- You're ready for an ongoing monthly retainer
- You need volume: content, links and fixes shipping continuously
Priced by the hour, the project or the day.
No monthly retainer, and no minimum commitment. You buy expertise when you need it and stop when you don't.
HOURLY
Specialist session
A focused call on one problem: a migration, a ranking drop, or a decision you’re stuck on. Held with a specialist from the team, not Matt
- 60 minutes with a travel SEO specialist
- Recording and written action notes
- No retainer, no commitment
- Sessions with Matt are priced separately, from $250
Most Popular
Audit & roadmap project
A one-off project: full SEO audit plus a prioritised roadmap your team executes.
- Full travel SEO audit
- Prioritised strategy roadmap
- A 60 minute walkthrough call
- 30 days of follow-up questions
STRATEGIC DAYS
Advisory day
A full day with your team: workshop, training, and a plan built live in the room
- Full-day workshop or training
- Team upskilling on SEO and GEO
- A written plan by the end of the day
- Bookable as single or recurring days
ONGOING ADVISORY
Want a specialist on call every month?
An ongoing advisory arrangement from $999/mo: monthly review calls, roadmap adjustments and direct access for your team between calls. Still advisory, not execution.
How a consulting engagement runs.
Free audit call
A 20-minute look at your site and your team’s capacity, so we can tell you honestly whether consulting is the right fit
Audit & diagnose
A full review of your technical health, content, authority and Al visibility, scoped to travel
Roadmap & train
A prioritised plan handed over, plus training so your team knows how to execute each item
Review & adjust
Optional monthly calls to review what shipped, unblock the team and adjust as results come in.
Working with a person, not a faceless agency
A travel-only team since 2018.
When you search “travel SEO consultant,” you want someone who has actually done this in travel, not a generalist reading from a script. Depending on scope, your consult may be with Matt or Brishan, each a specialist in their area rather than a generalist stretched across everything.
Matt Davison
Founder . SEO & GEO
Leads travel SEO and GEO advisory, and the strategic days. In travel marketing since the agency started in 2018.
Brishan
Head of Strategy . PPC & paid media
For advisory that crosses into paid search and metasearch alongside your organic plan
Travel proof, not generic SEO case studies.
- Tour Operator
- Travel Agency
- Software
What clients say about us.
Consulting works for some travel businesses. Not everyone.
- This is for you if
- You have someone in-house who can action a roadmap once they know what to do.
- You'd rather own the capability than rent it from an agency forever.
- You want an honest read on your site before spending more on marketing.
- This is not for you if
- Nobody on your team has time to execute. Buy full-service instead.
- You want guaranteed rankings inside 30 days. Travel SEO doesn't work that way.
- You're outside travel and tourism. We only work with travel brands.
A roadmap is only worth what your team ships from it.
This is the honest limit of consulting. We can hand you the best travel SEO plan in the world, and if nobody has the hours to action it, nothing happens. We’ve watched it happen, and it’s the main reason we turn consulting enquiries away. Before you buy, be realistic about who on your team is doing the work and how many hours a week they actually have. If the answer is nobody, the full-service retainer is the better spend, and we’ll say so on the call.
Before you ask.
How is consulting different from your agency service?
Consulting is direction; the agency is delivery. As a consultant we audit, plan and train, and your team executes. On a full-service retainer we do the content, technical work and links ourselves. If you have no capacity in-house, the full-service option is the better fit.
Do you charge a monthly retainer?
Not for consulting. It’s priced hourly, by project, or by strategic day, so you buy expertise when you need it. There is an optional ongoing advisory arrangement from $999/mo if you’d like a specialist on call, but it isn’t required.
What if my team can't execute the roadmap?
Then consulting is the wrong purchase, and we’ll say so on the audit call. A roadmap nobody has time to action is money wasted. In that case we’d point you to the full-service retainer instead.
Do you train our in-house team?
Yes. Training is a core part of most engagements, either as sessions inside a project or as a full advisory day. The point is that the capability stays with you.
Do you cover GEO and AI search too?
Yes. Getting cited in ChatGPT, Gemini, Perplexity and AI Overviews is built into every audit and roadmap, not sold separately.
How long until we see results?
Travel SEO compounds over three to nine months, and that timeline depends on how fast your team ships the roadmap. We’ll give you an honest estimate for your site on the audit call.
Do you work outside travel?
No. Travel and tourism only, since 2018. That’s the whole reason to hire a travel SEO consultant rather than a generalist.
Consulting not the right fit? Two other routes.
Full-service travel SEO
- Done for you
If your team has no capacity, we run the SEO work ourselves: content, technical fixes and links, month over month, on a retainer.
Learn it yourself, free
- Free community, on Skool
Courses, working prompts, weekly live calls and monthly website reviews for independent travel brands. No card, no catch.
Find out whether you need a consultant or an agency.
Book the free 20-minute audit. We’ll look at your site and your team’s capacity, and tell you honestly which route makes sense, even when the answer isn’t us.
P.S. The audit is genuinely free. Worst case, you walk away with a $200 deliverable and three quick wins your team can ship this week. Best case, we save you from buying a retainer you never needed.