Data Tells You What Happened. Stories Tell You What's Next.
I Do Both for B2B SaaS.
13 years in B2B SaaS. 10 years building Contensify.
Positioning, content marketing, and SEO engines that actually scale.
With a clear narrative, go-to-market clarity, and AI-smart strategy.
What I Do
I help B2B SaaS companies get crystal clear on who they are, what they solve, and how to scale sustainably.
Whether you’re trying to stand out in a crowded market, or move from founder-led everything to structured marketing, I help you build the strategy and systems to get there.
I’ve worked across every stage – from seed-stage startups to scaled-up teams at Shopify, Hootsuite, Jio, Haptik, WebEngage, and more.
Now, I work with
teams in three core ways:
Positioning Brand Strategy
Define your story, your ICP, and the market gap you own.
Nail your narrative before you start “marketing.”
Content First GTM SEO Strategy
Build a content engine that aligns with your funnel.
I blend old-school SEO principles with modern, AI-powered discovery tactics.
Fractional CMO Strategic Advisor
Need someone in your corner?
I help founders and teams go from chaos to clarity – aligning marketing with product, sales, and support.
And when you need a partner who can roll up their sleeves and execute the entire strategy, I have founded some amazing agencies too!
What Makes My Approach Different
I don’t just do “marketing.”
I build systems that align your product, brand, and buyer journey.
Most companies treat content like a channel.
I treat it as your operating system.
Here's What Sets My Work Apart:
To stop you from chasing quick wins and help you build something compounding
Who I Work With:
- B2B SaaS startups who need clarity before scale.
Scale-ups looking to clean up their content chaos. - Founders who know they need better messaging, but don’t know where to start.
- Teams trying to make AI work with their strategy (not replace it)
- Those who are really confused about LLM SEO, GEO, AI Content, Thought Leadership and other jargons.
If your'e asking questions like…
“Why isn’t our content converting?”
“Do we sound like everyone else?”
“Are we even talking to the right ICP?”
“How do we plug AI into this mess without breaking it?”
How We Can Work Together
Every startup is built differently and so is each team. That’s why you get to choose what you’re the most comfortable (and confident) working with me as.
Advisor / Consultant
I help you untangle your marketing, sharpen your positioning, and design content engines that scale. Retainers, sprints, or advisory calls — depending on what you need.
Fractional CMO
I work directly with your leadership and cross-functional teams to bring focus, speed, and structure to your marketing efforts. Especially useful if you’re in transition or post-funding mode.
Through Contensify
Need a team that doesn’t just plan but executes, writes, optimizes, and distributes? That’s what my agency is for – 22 remote-first specialists working as your embedded content & SEO team.
Why Work With Me:
13+ years in B2B SaaS marketing.
10+ years building a bootstrapped marketing agency.
Strategy and execution experience with global brands & startups.
Fully remote team. Slack-first. Outcome-obsessed.
Obsessed with making your marketing actually work.
Also, I Have Had to Roll Up My ‘own’ Sleeves to Get Plenty Done
I’ve written thousands of content pieces. Run over 200+ positioning and content strategy sprints. Built scalable SEO engines in AI-first environments. And mentored early-stage marketers and founders alike. Yes, expertise and a good industry rapport are built in the trenches.!
Oh, and I’ve Got Proof That My Strategy Works…
Repositioning a Shopify Partner → 10x More Qualified Leads
They had a great product – but their messaging was way too technical. Together, we refined their positioning, rewrote the website copy, and built a focused content engine that spoke to their actual ICP (not just anyone who stumbled on their blog).
- Result: 10x increase in demo requests in 4 months
- 40% jump in site-to-lead conversions
Bringing SEO + Brand Voice Together for a CX SaaS
They had the tech and the traffic – but their voice didn’t land, and leads bounced fast. I built them a scalable content playbook that tied SEO with storytelling – and made the brand feel like someone instead of something.
- Result: Top 5 rankings for 30+ high-intent keywords
- 54% boost in organic traffic
- Bounce rate down by 62%
Repositioning a Shopify Partner → 10x More Qualified Leads
They were pumping out content – but it wasn’t building trust or traction. I helped them shift from keyword-stuffing to owning a category narrative. We developed a full-funnel content strategy rooted in pain points, POV, and SME insights.
- Result: 60% growth in organic traffic
- 3x increase in time on site
- Became the go-to resource in their niche
Fractional CMO for a Developer Tool → Thought Leadership That Converts
They had big ideas but no structure. I worked with the founding team to define their narrative, sharpen their POV, and build a thought leadership + newsletter engine that actually drove results (not just likes).
- Result: 3x growth in LinkedIn following
- 500% increase in newsletter subscribers
- Closed 3 enterprise pilot deals in 90 days
Still Need a Reason to Talk?
If you’re tired of hiring one “content partner” after another…
If your team is putting out content but not seeing results…
If your messaging isn’t sticking…
Or if you just want someone to help you figure out where to begin…
PS: A Little About Me
I live on Slack. I rant on LinkedIn. I batch my content (and my coffee). And I believe content isn’t a “marketing channel”. It’s how your entire company speaks, sells, and scales.
Or Let’s Be Friends on Social Media!
