Online Fitness, Nutrition & Habit Coaching Built Around Your Life
One coordinated coaching plan: personalized fitness, nutrition, and habit coaching from a real, credentialed coach who adjusts your program as your life changes.
Three coaching levels. Month to month, cancel anytime.
Everything Works Together
Your training, nutrition, and daily habits are handled by one coach in one plan, adjusted as your goals, schedule, and progress change.
- Personalized fitness programming built around your goals, schedule, and equipment
- Practical nutrition coaching shaped around your preferences and lifestyle
- Habit and accountability support to keep you consistent when life gets unpredictable
Choose the Level of Support That Fits You
Every Forge plan includes personalized programming, nutrition and habit coaching, unlimited in-app messaging, progress tracking, ongoing adjustments, and access to the Forge exercise library.
Standard
For self-directed clients who want expert guidance, personalized programming, and a structured monthly review.
One private 30-minute video coaching session each month
Enroll in StandardMonthly coaching membership
Complete
For clients who benefit from more frequent feedback, accountability, and opportunities to adjust their plan.
Two private 30-minute video coaching sessions each month
Enroll in CompleteMonthly coaching membership
Premium
For clients who want weekly accountability, closer oversight, and the highest frequency of scheduled coaching support.
Four private 30-minute video coaching sessions each month
Enroll in PremiumMonthly coaching membership
Unsure which level of support fits you? Get help choosing a plan.
You're Not Just Getting a Plan You're Getting a Coach
Choose Your Coaching Level
Select Standard, Complete, or Premium based on how often you want to meet with your coach. Every plan includes the same complete coaching experience.
Meet Privately With Your Coach
Your coach reviews your assessment and meets with you by private video to understand your goals, schedule, and preferences.
Receive a Truly Personalized Plan
Your coach builds your training, nutrition, and habits around you, not a template or an algorithm.
Meet, Communicate, and Adjust
You continue meeting by video and messaging as your coach adjusts your plan to match your progress and life.
Your Coach Does Not Disappear After Delivering Your Program
- Scheduled private video coaching sessions
- Unlimited direct messaging with your coach
- Personal feedback and problem-solving
- Ongoing adjustments based on real progress
Real Coaching Creates More Than Short-Term Results
Forge has coached clients in more than 60 countries.
Forge has been great! Since I've been working with Forge I've lost 20 lbs of fat while at the same time putting on muscle. Because of Forge I've finally been able to achieve what I've been striving for, for over a decade.
Eric W.
Forge coaching client
The week over week guidance that Forge offers has done a lot to improve my overall consistency in the gym. I'm the most consistent in my fitness regime that I've ever been, and that's because of the guidance and accountability I receive from Forge.
Kishan B.
Forge coaching client
Since joining Forge my body has definitely changed. My clothes fit better, I feel better and look better. The biggest change for me has been my relationship with exercise and food. I've come to a very peaceful place with it.
Vanessa L.
Forge coaching client
I've been with Forge for over 3 years now, and I have noticed a huge change in my physique, confidence and strength. My coach knows exactly what I need and when I need it in my routine.
Ryan R.
Forge coaching client
Personal Coaching That Adapts To Your Life Circumstances
Training That Responds to You
The right pace of progress depends on your experience, recovery, and current performance. Your coach adjusts as you actually respond, not on a fixed schedule.
Someone Is Paying Attention
Scheduled video sessions and unlimited messaging mean real feedback from a coach who knows your history, not just an app tracking your data.
The Plan Changes Before It Breaks
Travel, stress, injuries, and shifting goals are normal. Your coach adjusts the plan around them instead of expecting you to force it through.
Personalization Is an Ongoing Process
A questionnaire can collect information. An app or AI tool can generate a plan. Real coaching goes further, interpreting your feedback, noticing patterns, and making informed adjustments as new information comes in.
- No static program that ignores changing circumstances
- No app-only experience without meaningful human oversight
- No AI-generated plan presented as personal coaching
- Real decisions made by a coach who knows you
“Consistency almost always beats perfection. The clients who transform their lives are the ones who keep showing up after the inevitable setback.”
Michael S. Parker, Founder of Forge
Real Coaches. Real Credentials. Real Accountability.
Michael S. Parker
Founder
CPT, NASM, NESTA, FMS
Over two decades as a fitness professional and executive-level manager, with credentials from NASM, NESTA, and the Spencer Institute. Certified Master Personal Trainer, Lifestyle & Weight Management Coach, and Functional Movement Specialist. Author of The 90-Day Habit Transformation.
Cameron Lemieux
Personal Trainer
MS, BS, CPT, ACSM, NASM
A Clinical Physiologist by training, Cameron specializes in cardiovascular health and recovery. He holds a B.S. in Sport & Exercise Science from UCF and an M.S. in Exercise & Nutrition Science from the University of Tampa, and brings that clinical lens to sustainable, long-term behavior change.
Sam Ostarello
Personal Trainer
BS, CPT, CSCS, ACE
A former athlete with nine-plus years coaching clients at every level, Sam specializes in athletic development and sports performance, but is just as at home building general wellness programs. B.S. in Kinesiology from Purdue, Certified Strength and Conditioning Coach (CSCS).
Milly Nuñez
Personal Trainer
MBA, BS, CPT, NASM, NASN
Educator as much as coach, Milly taught as an adjunct instructor at Bryan University, where she earned an MBA and a degree in Advanced Personal Training and Exercise Science. She works with clients from beginner and recovery training through strength, endurance, and mobility.
*Fluent in English, Spanish, and Italian.
Forge Is Built for You If This Sounds Familiar
Fitness Can't Run Your Life
Work, travel, and shifting responsibilities make rigid programs hard to sustain. Forge builds around the time and energy you actually have.
You've Outgrown Generic Programs
You've tried downloadable plans, apps, and generic advice that never really accounted for you. Real feedback replaces the guesswork.
Training Is Only Part of the Picture
You're looking for support with nutrition, recovery, and daily habits too. Programs that stop at the gym door leave the hardest parts to you.
You Want a Coach Who Stays Involved
You value direct feedback and honest accountability, not a plan you're handed once and left to figure out alone.
You Do Not Need to Be Fit Before You Begin
Forge works with beginners, experienced exercisers, and anyone returning after a break. What matters most isn't your starting point. It's your willingness to communicate and keep moving forward through imperfect weeks.
- You want recommendations built around your actual circumstances
- You are willing to communicate honestly with your coach
- You prefer sustainable progress over extreme short-term tactics
- You want the plan adjusted rather than repeatedly starting over
What to Know Before You Enroll
What is the difference between Standard, Complete, and Premium?
Every membership includes personalized fitness, nutrition, and habit coaching, unlimited direct messaging, progress tracking, exercise guidance, and ongoing plan adjustments. The primary difference is the frequency of your scheduled private video sessions: one per month with Standard, two per month with Complete, and four per month with Premium.
Is Forge appropriate for beginners?
Yes. You do not need previous gym experience or an established routine before enrolling. Your coach builds from your current starting point and helps you understand what to do, how to do it, and how to progress safely and realistically over time.
Do I need a gym membership or special equipment?
No. Your program is built around the equipment and training environment available to you. Forge can create effective plans for a commercial gym, home gym, limited equipment, or a combination of locations. Your equipment access is reviewed before your program is designed.
Is nutrition coaching included in every membership?
Yes. Nutrition is part of every Forge membership because training, recovery, energy, and body-composition goals are affected by how you eat. Your coach helps create a practical approach based on your goals, preferences, schedule, and current habits rather than forcing everyone into the same restrictive diet.
Will I receive a personalized plan or a standard template?
Your plan is personalized. Your coach reviews your assessment, goals, history, schedule, equipment, preferences, limitations, and feedback before building your approach. The plan continues to change as your progress and circumstances provide new information.
Can Forge work around injuries, limitations, or changing needs?
Forge regularly adapts exercise programming around documented limitations, previous injuries, available movement options, and changing circumstances. Coaching does not replace medical care, diagnosis, rehabilitation, or physical therapy, but your coach can modify the fitness plan within an appropriate coaching scope.
Can I choose my Forge coach during enrollment?
Yes. When you enroll, you can request the coach you'd like to work with, and Forge will match you with them if they have availability. If your preferred coach is at capacity, Forge will recommend another qualified coach suited to your goals and needs. Michael is not selectable through Standard, Complete, or Premium enrollment; the publicly available path to work directly with him is the 90-Day Habit Transformation.
What happens after I enroll?
You will complete the information needed for Forge to understand your goals, health and exercise history, schedule, equipment, preferences, and current challenges. Your coach then begins the personal onboarding process, meets with you privately, and develops your initial fitness, nutrition, and habit-coaching plan.
Stop Trying to Make Generic Plans Work. Start With Coaching Built for You.
1 private video session each month
2 private video sessions each month
4 private video sessions each month
Unsure which level of support fits you? Get help choosing a plan.
Make an Informed Decision. Explore the Details.
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Explore All FAQsAlready have the information you need? Return to the coaching plans.
Build the Habits That Make Progress Last.
The 90-Day Habit Transformation is a 12-week coaching program that helps you build the daily habits needed to make fitness and nutrition a consistent part of your life. Your training and nutrition are personalized for you, while the habit work teaches you how to follow through, adapt, and continue making progress long after the program ends.
- Twelve weekly 50-minute private sessions with Michael S. Parker
- Custom training and nutrition, designed around your starting point
- A habit framework with a workbook and tracking tools
- Enrollment by application, separate from the monthly coaching plans
Talk It Through With a Coach
One short conversation about your goals, your schedule, and which level of support actually fits. No obligation to enroll.
